China Market Strategy Platform
Know where
your idea
belongs in China.
GeoStrategy analyses your product, audience and marketing activity across China's cities to identify where you have the strongest opportunity — then shows you how to adapt your strategy for the markets you choose.
Where to play
Find your strongest cities.
How to adapt
Localise your proposition.
What to do next
Build your rollout strategy.
100+
Chinese cities analysed
10+
Market fit dimensions
1
Connected geo strategy
Shanghai
Shenzhen
Hangzhou
Beijing
Start an analysis
What would you like to test?
Choose an activity type and we'll match your idea against our own hand-built database of 100+ Chinese city profiles.
Marketing campaign
Test a campaign platform, messaging idea, promotional offer, or social-content concept against different Chinese markets.
Product launch
Identify the cities best suited to launch a new product, category, pricing proposition, or brand extension.
Pop-up store or flash event
Assess where an experiential activation is most likely to attract the right audience and generate cultural relevance.
Tourism / destination marketing
For tourism boards, hotel groups, airlines and travel brands: identify which Chinese cities to target and what would motivate consumers there.
Launch event
The product is already launching — test the physical launch experience and find the cities where it will land hardest.
Swipe, drag, or use the arrows to explore activities
See the setup
From idea to analysis in six steps
A look at how a project comes together — pick an activity, fill in your brief, and check out. It takes about two minutes.
Start an analysis
What would you like to test?
Choose an activity type and we'll match your idea against 100+ Chinese city profiles.
Product launch
Identify the cities best suited to launch a new product, category, pricing proposition, or brand extension.
Activity 2 of 6
The method
From a China idea to a market-ready strategy
Not a city ranking. A connected China market decision — where to play, how to adapt, and what to do next.
01
Find your markets
Identify where your idea has the strongest China-market fit.
We assess cities across market opportunity, audience, culture, channels, activity and execution conditions — then rank the markets where your proposition has the strongest potential.
You get
02
Build your China strategy
Turn individual cities into a market-entry plan.
See which cities should lead, which should follow, and how your markets connect geographically and strategically — a phased rollout, not a list of interchangeable targets.
You get
03
Localise your idea
See exactly what should change for each market.
Get city-specific recommendations for positioning, messaging, product, pricing, channels, timing, community and creative — so your idea lands the way it needs to in each place.
You get
The result
A China market portfolio, not a city ranking.
From "Should we enter China?" to "Here's where, why, when and how." A clear decision about where to go, why, how to adapt, and what to do next — reducing the risk of costly missteps by choosing the cities that genuinely fit your brand rather than the merely fashionable, and localising with precision for each one.
One $799 analysis. No subscription, no per-city fees — built on a city database we assembled ourselves.
What to expect
From city ranking to localised strategy
Once your analysis runs, review your strongest markets, pick the cities to localise for, and generate city-specific refinements for your idea.
KORU ACTIVE Protein Yoghurt Product Launch
Recommended cities
Six markets where a premium high-protein yoghurt for active lifestyles has the strongest fit — led by coastal health-conscious cities with mature fitness and wellness cultures.
Explore the results
Review your recommended cities, strategy and trade-offs.
Choose your target cities
Select up to 3 cities you want to localise for.
Refine your idea
Generate city-specific adaptations for your selection.
The value
Four expensive business questions, answered
This isn't a city-ranking tool. It's a China market strategy platform that turns one marketing idea into a defensible where-why-when-how decision.
Where?
Which Chinese markets fit?
Why?
What makes those markets attractive?
When?
What should the rollout sequence be?
How?
How should the proposition be adapted locally?
What next?
What should the brand actually do?
How it works
From idea to localized strategy in three steps
Submit your brief and we'll map it to China's cities, then refine it into a market-specific plan — visuals included. A single one-time analysis, $799.
Recommended cities
6–8 resultsShanghai
Yangtze River Delta
Beijing
Jing-Jin-Ji
Guangzhou
Pearl River Delta
Chengdu
Chengdu-Chongqing
Shanghai · dimension breakdown
94 overallYour city strategy, ranked
We compare your brief against our own proprietary database of 100+ Chinese city profiles — painstakingly assembled city by city from primary research, covering audience, culture, climate, economy, channels and consumer psychology — and return 6–8 best-fit cities. Each one carries a transparent fit score and a strategic role, so you see exactly where your idea resonates and why.
- A fit score for every recommended city
- Breakdown across seven scoring dimensions
- A strategic role: core, preferred or next-step
- A national rollout sequence to guide timing
Choose your top three
Pick the markets that matter most. Select up to three cities and we line them up side by side — weighing the advantages you'd gain against the trade-offs you'd accept — so you can commit with confidence.
- Compare up to three cities side by side
- Weigh trade-offs and advantages per market
- A clear recommendation for where to start
- Move forward with the markets that fit your ambition
Select up to 3 markets
3 / 3 selectedShanghai
Selected
Beijing
Selected
Guangzhou
Selected
Chengdu
Limit reached — deselect to add
Side-by-side trade-offs
Shanghai
94Beijing
91Localizing for
Shanghai
Original fit
82
With refinements
91
Original · cool, minimal
Adapted · warm, aspirational
Recommended refinements
Cultural
Tone the message for local values
Climate
Align with humid subtropical seasons
Lifestyle
Adapt to late-night social rhythms
Channel
Lead with Xiaohongshu + livestream
Visual
Warmer palette, softer typography
A localized strategy — visuals included
For each city we deliver concrete refinements across culture, climate, lifestyle and channels — plus visual adjustments to your reference imagery, grounded in the same hand-built city database behind every fit score. Every recommendation is specific and actionable, so your idea looks and feels right for each market.
- Cultural, climate, lifestyle and channel refinements
- Visual adjustments to your reference imagery
- A projected fit-score uplift per city
- A ready-to-share, city-specific plan
Our comprehensive database
A deep profile behind every city
Each city profile blends thousands of data points across culture, climate, consumer behaviour and more — the foundation behind every fit score and recommendation.
Culture
History, identity, values and the social norms that shape how people respond to brands.
Language & communication
Dialects, slang, tone and the linguistic cues that make a message feel local.
Climate
Seasons, humidity and weather extremes that drive when and how people buy.
Consumer psychology
Openness to novelty, premium-vs-value mindset and the motivations behind spending.
Economy & spending
Income, GDP, growth and how households actually allocate their money.
Commercial environment
Retail landscape, channel mix, malls and the platforms that move product.
Food & cuisine
Local tastes, dining habits and the flavours that define everyday life.
Lifestyle
Daily rhythms, leisure, family structure and how people spend free time.
Digital adoption
App usage, e-commerce habits and the social platforms that shape opinion.
The platform
Intelligence, not just a map
Ranked city recommendations
6–8 best-fit cities with transparent fit scores.
Side-by-side compare
Weigh up to three cities across seven dimensions.
Localized refinements
Concrete ways to adapt your idea per market.